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01Most locksmiths who fail do not fail at picking locks. They fail at pricing. The trade has a pricing culture polluted by bait advertising at one end and by tradespeople undercharging out of discomfort at the other. A clear pricing structure fixes both.
- Quote service call, labor and parts as one total on the phone, before dispatch.
- Calculate your monthly fixed cost divided by real billable jobs. That is your floor.
- Drive time is unpaid unless you price a travel zone.
Covers The three part quote, Knowing your break even, Competing against bait pricing.
Read this topic →A mobile locksmith's van is the shop. What is in it decides which jobs can be completed on the first visit, and first visit completion is the single biggest driver of profit in this trade. A second trip destroys the margin on almost any job.
- First visit completion is the biggest profit driver. Stock decides it.
- Buy the specialist tool the third time you decline a job for want of it.
- Track what actually gets used. Unused stock is money on a shelf.
Covers Building up in stages, Stock that pays for itself, Insurance, bonding and the vehicle.
Read this topic →Locksmith work is almost entirely local and almost entirely urgent. Somebody standing beside a locked door searches, calls the first credible result and books immediately. That behavior means visibility at the moment of need matters more than any other kind of marketing.
- Complete every business profile. Most of the trade leaves them half filled.
- Ask for a review at the moment the job finishes, not days later.
- Answer bad reviews calmly. Future customers read the reply, not the complaint.
Covers Claim and complete every profile, Reviews, honestly earned, Repeat and referral work.
Read this topic →
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